theme explorations this is

Secret Lair x Sonic Design, Branding, Campaign
ClientMTG, Sega, Hammer Creative Producer Quentin Holleman Art Director Beau Walters, Earl Burnley Project Coordinator Sophia Ohannessian Design HyunJung Yi, Daycie De Luz, Jacqueline Huang
Lead designer for a special campaign in collaboration with SEGA for their Sonic the Hedgehog drop. Developed the theme from reference gathering through mockups and final visuals, then adapted and resized assets for three uses: website/branding, CRMs, and paid media.